Hello World!
Welcome to Beyond Features!
I've been thinking about marketing to technical audiences for years—developers, security teams, infrastructure buyers. The people who see through traditional B2B playbooks and tired of defining themselves as B2D, B2B2D, or any other acronym.
I soft launched Beyond Features in December 2025 with a panel that tackled understanding who owns "Developer Marketing": DevRel or Marketing? I brought together four incredible panelists to talk about what makes developer marketing different—and why traditional B2B playbooks fail with technical audiences.
Now, I'm formally launching Beyond Features—a content hub focused exclusively on technical marketing.
What is Technical Marketing?
Technical marketing is the specialized discipline of marketing technical products to technical audiences. Unlike traditional B2B marketing, technical marketing requires:
- Deep understanding of developer workflows - How developers actually work, not how marketers think they work
- Technical accuracy - One wrong code example can destroy trust
- Documentation-first approach - Your docs are your marketing materials
- Community-driven growth - Word-of-mouth and developer communities drive adoption
- Product-led strategies - Developers expect to try before buying, no sales calls
Traditional marketing focuses on business value, ROI, and executive decision-makers. Technical marketing focuses on developer experience, technical capabilities, and ease of integration.
Who This Is For
If you're trying to reach developers, security professionals, or technical decision-makers, this is for you. Whether you're a product marketer, DevRel professional, technical content creator, or startup founder building technical products.
What You'll Find Here
Content Focus:
- Developer marketing frameworks and tactics
- Security marketing strategies
- Technical content best practices
- Community building for technical products
- Product-led growth for developer tools
Content Types:
- Frameworks and tactical guides
- Real-world case studies
- Developer journey mapping
- Documentation strategies
- Community building playbooks
Get Started
- Subscribe to the newsletter - Free weekly insights and resources
- Share feedback - We're just starting out and your feedback directly shapes what we create next—from panel topics to frameworks to event formats.
This takes about 2 minutes. Share more about yourself, what you need most (happy hours, panels, dinners?), and what you'd like to see next.
Thanks for stopping by Beyond Features. Let's build better technical marketing together.