// for technical marketers
Developer marketing has no playbook. Let's write one.
By Beatriz Datangel · 15 years in dev tools, security, and technical GTM
Beyond Features is for technical marketers in DevTools, security, and technical GTM who need sharper positioning, stronger proof, and more trust with technical buyers.
Weekly field notes, teardown-style resources, and practical examples from the work. Less vendor soup. More proof, better language, and clearer expectations for teams shipping to technical audiences.
// featured
Featured Reads
Different name, same message: why vendor sameness is a GTM problem
Conference floors and homepages recycle the same adjectives. Here is how pattern-matching erodes trust in security and devtools — and how teams escape with specificity and proof.
Documentation Is Now Training Data: What That Means for Developer Content Strategy
DX finally has hard ROI numbers—13 min/dev/week per DXI point, $100K at 100 devs. But the bigger shift: docs are training data for AI. Here's how to optimize for citations, not rankings.
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