// about beyond features
Marketing to developers
is a craft.
Beyond Features is a weekly newsletter and content hub for technical marketers, developer advocates, and founders who build for developer audiences. We cover strategy, tools, and what actually works — written by someone doing the work.
Hard truth, softly said: technical marketing is a high-judgment job under noisy constraints. This site is a no-purity-test zone — field notes and frameworks from someone who still ships imperfect drafts and respects anyone doing the same.
// why it exists
The problem we're solving
Most marketing advice is built for consumer brands or traditional B2B. When you're marketing to developers, engineers, or technical buyers, the playbook breaks. Developers evaluate before they buy. They trust docs over decks.
They respond to specificity, social proof from their peers, and products that respect their time. Your best users may be invisible to your dashboard. Getting it right takes a different skillset — technical understanding and marketing execution.
Beyond Features exists to sharpen that skillset. Every issue, every guide, every event answers one question: what does it actually take to earn the trust of a technical audience?
// what you get
Everything in one place
01
Weekly newsletter
~1000 words every week. Curated tools, strategy breakdowns, and resources for technical marketing teams.
02
Content hub
In-depth guides and posts on developer marketing, GTM strategy, and technical content — updated every 1-2 weeks.
03
Skills registry
A curated list of tools, repos, and resources for your technical marketing stack — filterable by category.
04
Events
IRL meetups and virtual webinars for the community. Connect with other technical marketers and DevRel practitioners.
// editorial values
How we think
Be useful, not clever
Every issue focuses on actionable takeaways. No fluff, no padding. If it doesn't help you ship better marketing, it doesn't belong.
Respect the reader's intelligence
Technical marketers are sharp. We write like it — direct, specific, and without dumbing things down.
Build in public
We share what's working, what isn't, and what we're figuring out. Honest takes over polished ones.
Community over audience
Beyond Features is a place, not a broadcast. Events, conversations, and collaboration matter as much as content.
// who it's for
You'll get the most from Beyond Features if you're a...
- >Technical marketer or growth person at a developer-focused company
- >Developer advocate or DevRel professional
- >Founder marketing a technical product to a technical audience
- >Product marketer working with engineering teams
- >Content creator building for a developer community
// join the list
Ready to go beyond features?
Subscribe for weekly strategy, tools, field notes, and events — on how we as a field can do better for DevTools, security, and technical audiences. Same industry, sharper proof. No spam.