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Beyond Features

Resources

Tactical guides for security and devtool teams that want sharper positioning, stronger proof, and better buyer trust. These are built to be saved and shared, not skimmed and forgotten.

What Makes These Useful

Built to be useful without an email gate
Grounded in public examples buyers can verify
Written for security and devtool teams selling to technical evaluators

Resource

Avoid the SSV Playbook

A field guide for replacing generic category copy with proof-first positioning buyers can repeat internally.

Guide, 5-step audit, 6 linked examples

  • How to write an anti-ICP line
  • How to attach proof to every top claim
  • Examples from GitHub, GitLab, Semgrep, Stripe, PostHog, and Stanford

Resource

The SSV Teardown

Before-and-after rewrites that show how stronger proof, workflow detail, and transparency create buyer trust.

Teardown, rewrite drills, 6 linked examples

  • Rewrite formulas for homepage and campaign copy
  • Evidence patterns from Vercel, GitHub, Semgrep, Stripe, and PostHog
  • A skeptic-mitigation matrix you can use in reviews