// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
Product-led growth assumed free users were cheap to serve. AI agents just destroyed that assumption. Here's the math, the strategic fallout, and what developer tool companies should build instead.
AI-driven personalization in onboarding, pricing, and lead scoring isn't a differentiator anymore. It's the baseline. The question is what you build on top of it.
As CAC rises, the smartest developer tool companies are building partnership-driven GTM that compounds. Here's the playbook.
Frameworks are shipping safer defaults and stricter middleware. The best security marketing in 2026 doesn't sell compliance — it sells productivity.
The PLG playbook assumed your user was human. In 2026, your fastest-growing user segment might be an AI agent calling your API. Here's how to rethink activation, pricing, and success metrics.