// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
8 live posts across 18 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
A satirical microsite, a buzzword bingo card, a quiz where every answer is the same vendor, and a name generator with 1,440 combinations — built in a weekend with v0, Cursor, Claude, and Vercel.
Conference floors and homepages recycle the same adjectives. Here is how pattern-matching erodes trust in security and devtools — and how teams escape with specificity and proof.
Tailwind hit record usage while revenue collapsed 80%. cURL shut its bug bounty. tldraw closed external PRs. An arXiv paper explains why—and what developer marketing teams need to do about it.
Four panelists on what makes developer marketing different—community isn't lead gen, trust runs on a different timeline, and your highest-intent users might be invisible.