// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
Product-led growth assumed free users were cheap to serve. AI agents just destroyed that assumption. Here's the math, the strategic fallout, and what developer tool companies should build instead.
Terminal Use, Ghostd, SiClaw, Agent-Sandbox.nix — a new infrastructure layer is forming around AI agents. This is the picks-and-shovels play for the agent gold rush, and it's splitting developer tooling into 'tools for humans' and 'tools for agents.'
As CAC rises, the smartest developer tool companies are building partnership-driven GTM that compounds. Here's the playbook.
Anthropic's 2026 agentic coding report identifies 8 trends reshaping how developers work. Every one of them changes how you should market developer tools.
OpenCode just hit 100K GitHub stars. The coding agent market is fragmenting fast. Here's what the adoption patterns tell you about developer tool go-to-market in 2026.
Sales-led, product-led, and now open source–led growth. Each paradigm has a different engine. Here's how they evolved, when each works, and why developer tools are betting on the third.