// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
Product-led growth assumed free users were cheap to serve. AI agents just destroyed that assumption. Here's the math, the strategic fallout, and what developer tool companies should build instead.
The chardet Python library was rewritten with Claude in a weekend to escape LGPL. No court has ruled on whether AI-assisted clean room rewrites are legal. Commercial open source business models built on copyleft protection are running out of time.
Terminal Use, Ghostd, SiClaw, Agent-Sandbox.nix — a new infrastructure layer is forming around AI agents. This is the picks-and-shovels play for the agent gold rush, and it's splitting developer tooling into 'tools for humans' and 'tools for agents.'
As CAC rises, the smartest developer tool companies are building partnership-driven GTM that compounds. Here's the playbook.
Frameworks are shipping safer defaults and stricter middleware. The best security marketing in 2026 doesn't sell compliance — it sells productivity.
Anthropic's 2026 agentic coding report identifies 8 trends reshaping how developers work. Every one of them changes how you should market developer tools.
OpenCode just hit 100K GitHub stars. The coding agent market is fragmenting fast. Here's what the adoption patterns tell you about developer tool go-to-market in 2026.
Datadog found only 4% of orgs pin GitHub Actions to a full SHA. Everyone's covering the 87% stat. Nobody's talking about the one that matters more.
Sales-led, product-led, and now open source–led growth. Each paradigm has a different engine. Here's how they evolved, when each works, and why developer tools are betting on the third.
Tailwind hit record usage while revenue collapsed 80%. cURL shut its bug bounty. tldraw closed external PRs. An arXiv paper explains why—and what developer marketing teams need to do about it.