// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
Conference floors and homepages recycle the same adjectives. Here is how pattern-matching erodes trust in security and devtools — and how teams escape with specificity and proof.
Open-weight models are not just a cheaper inference option. They are changing buyer expectations, procurement language, and what developers will pay a premium for in the AI toolchain.
Product-led growth assumed free users were cheap to serve. AI agents just destroyed that assumption. Here's the math, the strategic fallout, and what developer tool companies should build instead.
AMI Labs just raised $1.03B to build AI that learns from reality, not language. The AI paradigm is fragmenting. Here's what that means for how you position, message, and sell AI products.
Anthropic's Claude Code Max sparked a $5,000/month panic. The real compute cost? Closer to $500. The gap between retail token pricing and actual infrastructure cost is the defining tension of AI-native SaaS — and most PMMs are on the wrong side of it.
Terminal Use, Ghostd, SiClaw, Agent-Sandbox.nix — a new infrastructure layer is forming around AI agents. This is the picks-and-shovels play for the agent gold rush, and it's splitting developer tooling into 'tools for humans' and 'tools for agents.'
AI-driven personalization in onboarding, pricing, and lead scoring isn't a differentiator anymore. It's the baseline. The question is what you build on top of it.
As CAC rises, the smartest developer tool companies are building partnership-driven GTM that compounds. Here's the playbook.
Per-seat pricing was built for a world where humans did the work. That world is over. Here's what's actually happening and what to do about it.
Anthropic's 2026 agentic coding report identifies 8 trends reshaping how developers work. Every one of them changes how you should market developer tools.
OpenCode just hit 100K GitHub stars. The coding agent market is fragmenting fast. Here's what the adoption patterns tell you about developer tool go-to-market in 2026.
The PLG playbook assumed your user was human. In 2026, your fastest-growing user segment might be an AI agent calling your API. Here's how to rethink activation, pricing, and success metrics.
Sales-led, product-led, and now open source–led growth. Each paradigm has a different engine. Here's how they evolved, when each works, and why developer tools are betting on the third.
If engineers are afraid to use a tool because of cost, you already lost — no matter how smart it is. A devtools PMM's take on the hidden friction layer killing AI adoption.