// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
OpenCode just hit 100K GitHub stars. The coding agent market is fragmenting fast. Here's what the adoption patterns tell you about developer tool go-to-market in 2026.
Tailwind hit record usage while revenue collapsed 80%. cURL shut its bug bounty. tldraw closed external PRs. An arXiv paper explains why—and what developer marketing teams need to do about it.