// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
Conference floors and homepages recycle the same adjectives. Here is how pattern-matching erodes trust in security and devtools — and how teams escape with specificity and proof.
AI coding tools gave a new generation the keys to powerful systems. Most of them don't know what root access means, why it matters, or what they're exposing. This is the 101 nobody wrote.
Slopsquatting turns AI package hallucinations into a new software supply chain attack path. PhantomRaven shows why this is now an active npm threat, not a theoretical one.
Frameworks are shipping safer defaults and stricter middleware. The best security marketing in 2026 doesn't sell compliance — it sells productivity.
Datadog found only 4% of orgs pin GitHub Actions to a full SHA. Everyone's covering the 87% stat. Nobody's talking about the one that matters more.