// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
Product-led growth assumed free users were cheap to serve. AI agents just destroyed that assumption. Here's the math, the strategic fallout, and what developer tool companies should build instead.
The PLG playbook assumed your user was human. In 2026, your fastest-growing user segment might be an AI agent calling your API. Here's how to rethink activation, pricing, and success metrics.
Sales-led, product-led, and now open source–led growth. Each paradigm has a different engine. Here's how they evolved, when each works, and why developer tools are betting on the third.