// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
Product-led growth assumed free users were cheap to serve. AI agents just destroyed that assumption. Here's the math, the strategic fallout, and what developer tool companies should build instead.
Anthropic's Claude Code Max sparked a $5,000/month panic. The real compute cost? Closer to $500. The gap between retail token pricing and actual infrastructure cost is the defining tension of AI-native SaaS — and most PMMs are on the wrong side of it.
Per-seat pricing was built for a world where humans did the work. That world is over. Here's what's actually happening and what to do about it.
If engineers are afraid to use a tool because of cost, you already lost — no matter how smart it is. A devtools PMM's take on the hidden friction layer killing AI adoption.