// blog
Strategies, tools, and tactics for marketing to developers. Updated every 1-2 weeks.
29 live posts across 156 active tags.
AI Search & Docs
Documentation, citation-ready content, and AI-search discoverability systems.
Launch & Distribution
Product Hunt, GitHub, Hacker News, marketplaces, and launch sequencing.
Pricing & Monetization
Pricing models, monetization pressure, open-weight economics, and margin risk.
Security & Trust
Security posture, credibility, trust signals, and AI-native DevEx risk.
Developer GTM Systems
Developer marketing strategy, PMM systems, onboarding, and growth architecture.
Anthropic's Claude Code Max sparked a $5,000/month panic. The real compute cost? Closer to $500. The gap between retail token pricing and actual infrastructure cost is the defining tension of AI-native SaaS — and most PMMs are on the wrong side of it.
Per-seat pricing was built for a world where humans did the work. That world is over. Here's what's actually happening and what to do about it.